How To Identify Your Target Audience

“Content that is written for everyone is written for no one”

What do you think that this quote means, before you watch these videos?

TAM SAM TM

TAM (Total Available Market) – The whole market

SAM (Served Available Market) – The market segmentation you will target

TM (Target Market) – Who will actually be most likely to be customers

Write an example of the whole process here….

Now that you have watched the videos and learned more, what do you think about the quote you were asked about earlier?